Online course launches are the new wave in online entrepreneurship lately.
I’ve launched my own course in the past and am currently about to re-launch as we speak. My agency retainer clients pay me to help them with their course launches, and my online business manager mentorship clients ask me about course launching all of the time.
With so much buzz around this, let’s talk about some of the best practices and tips for your first few launches in your online business if you’re wanting to create a course:
This way you can test run it to see what’s working, what isn’t, and if it’s a program that people actually want to pay you money for. You can know in the back of your mind that eventually, you’ll turn it into a 1:1 offer.
This is so you can tweak the content based on the feedback from your clients. Why? Because sometimes we think our clients want A, B, and C, when really they want X, Y, and Z.
We can assume they need certain things all day long, but we need to make sure of that before we spend a lot of time on something they don’t want. This is essentially paid-for market research for your business, too.
People get caught up in having things look pretty and polished with their launches, but that should be the least of your worries the first time around.
You’re going to make mistakes and also see what works well, so don’t be afraid to take messy action or get discouraged if you don’t get as many sign-ups as you hope for.
Just like with your content, you have to show up and put yourself out there in order to learn and improve for future launches.
This is what I did for my beta round of 60 Days to Solid Systems. If platforms overwhelm you, the email drip method is a great way to take messy action, create as you go, and make sure there’s interest in what you’re offering.
You don’t spend so much time on the front end that you then have to go back and re-do because it’s not what it needs to be.
You can still go the route of not having everything done up-front this way, too. Here are some platform options I would recommend:
As with most things in business, it comes down to researching and figuring out which one is going to work best for you and help you serve your course members to the fullest!
If your launch strategy doesn’t account for everything (and I mean everything), then imperative things will slip through the cracks, leaving both your heart and your bank account hurting at what could have been a wildly successful launch. This is why I have created a free resource for you! Download the LAUNCH CHECKLIST here!