Launching for online businesses is definitely not new for me.
In addition to having recently done my own successful launch of my systems course, I have helped orchestrate tons of successful launches for clients through my Online Business Management agency.
I’ve also done a lot of launches over the years in the health and fitness industry that flopped before becoming an OBM. I even did a launch at the beginning of this year for a membership that no one signed up for (which actually turned out to be a blessing because it led me to open the free Facebook group and heading down the path I’m on now with brand-new offers).
What have I learned? Well, I’ve come up with several components that are a must when launching a product or service in your online business. But the first thing I want to mention is the importance of doing market research BEFORE creating and launching said offer.
What does your audience ACTUALLY need?
So, go find out what those pain points are for your people and get in tune with what they need. because this is going to play a huge role in how your launch performs.
Now, let’s go over the three big pillars that will make or break your launch:
The vision is how you as the CEO or creator of the course, service, product, etc. want it to come to life. It’s their responsibility to do the market research.
Then, you need to figure out if you’re doing a conversion event and if it’s a free guide, a free training, a master class, a waitlist? You need to know what your audience is going to respond to best. They all work, but each will work differently depending on their preferences and pain points.
If you know your audience loves a discount, a waitlist with $100 off will do really well. Or, if FOMO is big for them, then a limited-time freebie is going to be your move!
This is the “how” of the launch! If you leave anything out of your strategy, there’s a really good chance there will be last-minute mistakes and missing pieces – this creates a lot of panic and it becomes a reactive launch rather than a PROACTIVE one.
The entire point of the strategy is to be proactive and know exactly what’s coming.
Strategy is also broken down into three components: The conversion event, open cart, and onboarding. (This is going to vary a bit depending on your offer but pretty much anything needs something similar to make it work).
Here’s a general overview of what you might need to consider:
This is where it can get confusing because there are a lot of similarities between the conversion event and open cart, but do not forget they are TWO separate things.
Once the strategy is created, it’s time to implement all of the pieces of it. You can do this yourself or outsource to team members who can help.
If you take the latter route, make sure each team member has all of the information and instruction to help you execute. This is where your standard operating procedures (SOPs) come into play.
You will also want to map everything out in a project management system so you can keep track of those pieces in the strategy. I personally use and love Asana for this (plus, it’s free!).
Launch anxiety can be crippling, and so can all the last minute things that pop up when you aren’t prepared. That is why I have created a FREE LAUNCH CHECKLIST for you!
So that you can make sure you have all the things in place need in order to launch BEFORE you even get there! Download the checklist HERE!